We heard a lot about Facebook being intrusive but as dog breeders and business owners, we can know our audience like never before. Facebook tells you everything about your audience Example of a Facebook Insights page. Some people see it as a new lucky opening for puppy farmers, but I see it as an opportunity for responsible breeders to showcase and find great buyers. As per any classified ads website, you must be careful if you are a buyer as Facebook does not run any check on the sellers and the items being sold, whether they are dogs or objects. This makes Facebook a great marketplace for dog breeders who want to trade their dogs but even their used equipment. Facebook is now allowing classified adsįacebook now allows you to “sell something”Īcknowledging that many members use groups to sell and trade items locally, Facebook rolled out a new feature to active selling groups: the Sell something post type - completes the already popular poll, photo, and video types. Cute dog and puppy pictures are always a hit, and short videos of unusual tricks or particular situations always work wonders! 4. People like, comment, and share with engaging updates so see what works with your own friend list and in groups, you are active in and replicate the recipe with your own dogs. Trust me, it can happen to anybody, as long as you offer Facebook-friendly content! Your best updates go viral very quicklyĮverybody who is on Facebook saw short videos, photos, or articles that appeared on the newsfeed boasting thousands of likes, shares, and comments. There are groups for dog lovers but also for precise breeds and even for specific breeds from a particular location, such as: “ German Shepherd Dog Owners & Breeders from Texas.“ 3.
You can leave a group at any time, so just try with a few and leave the ones you are unpleased with. Before you decide to join a group, make sure it measures well against a few key criteria: active members, good description, and low spam. Most groups are closed, which means you will need to join the group before seeing all activities going on in this group. It is the Facebook version of the good old message board. Facebook Groups are communities of people gathered around a shared interest, and on any given days, the members will post statuses, articles, for-sale ads, photos, etc, to which other members can reply and like. One of the main reasons to join Facebook Groups is the visibility and networking they consistently offer. Connect with a targeted group of people with Facebook Groups Homepage of the Facebook Group “FRENCH BULLDOGS IN THE UK” You cannot not be having your own Facebook Page to showcase your dogs, litters, and dog sports. Having people from all around the world, but also from a city next door, appreciating your breeding skills is powerful. It is a wonderful place to like, to share and now, as a dog breeder, it is the best place to be seen. You probably are on Facebook, I am on Facebook and pretty much the whole World is on Facebook or at least, going to be. Facebook's reach is boundless and borderless There is an easier way to put your breeder’s work out there, and it can definitely complement any other promotion you currently run. This consequently will increase their profits and show to the industry how good their breeding skills are. It most of the time costs them much more than writing ads, so why are they spending so much? To get visibility and build a great reputation.
These breeders do promote their litters, perhaps not through the regular classified ads, but they spend a lot of time and money on dog shows, events, and competitions. Those who think great dog breeders don’t need to advertise their litters are completely mistaken. People don’t find a good breeder by mistake, or by accident.
#FACEBOOK SHUTTING DOWN ANIMAL BREEDER PAGES OFFLINE#
Good Breeders Must Get Online & Offline Visibilityĭog breeders often forget the importance of promoting their dogs and all the efforts put into breeding them. Well, this might be true to a certain extent and Facebook can help you better your overall success as a responsible dog breeder. A dog breeder once said: a breeder should either be showing his dogs, feeding his dogs, playing with his dogs, or selling his dogs.
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